Panorama Social Business Intelligence Platform Puts Focus on Relevancy

Vangie Beal

Updated · Apr 19, 2011

Business Intelligence (BI) solution provider Panorama Software has unveiled its new Necto BI solution. As noted by the company in a release statement, the socially enabled Necto BI platform can connect data, analytic insights and individuals across a company and provide tailored and relevant results for every user.

According to the company, Necto BI uses powerful algorithms that can identify noteworthy data points specific to individual user tastes. In the analytics environment, this relevancy generation is automated, providing significant efficiency gains for users who do not have the time or expertise to manually perform deep data analytics.

The socially enabled Necto BI platform also builds a “social graph” for users where they can see preferences and data based upon other user's visits and related behavior. An “interest graph” is also created that is based on the user's interests and feedback that indicate areas for potential problem spots. Necto produces instant results at the intersection of these two graphs, offering what the company says are unique insights.

With a focus on relevancy in the Necto release, Panorama said that greater relevancy promotes a better understanding of business goals and improved collaboration between peer groups. The relevancy capabilities of Necto are integrated with the social component, and it offers a “social bar” through which users can search for relevant business friends based on either personal preference or relevancy criteria.

“The focus on the relevancy of information is a transformative force in the consumer marketplace,” Kobi Averbuch, vice president of Research & Development at Panorama Software, said in a statement. “Companies such as Facebook, Twitter, Microsoft, Google and Amazon are all pushing for extreme relevancy in the recommendations and content that are presented to consumers. Necto marks the first time true relevancy is offered to BI in the enterprise. By automatically delivering relevant insights to the users, Necto eliminates the need of business users to understand the ‘how' and focus on the ‘why.'”

For current customers, Panorama said that its NovaView BI solution users can easily migrate to the Panorama Necto platform to utilize its relevant business insights.

For more on social business intelligence, see Social Business Intelligence – What Is It, and Do You Need It?

  • Business Intelligence
  • News
  • Vangie Beal
    Vangie Beal

    Vangie is a freelance technology writer who covers Internet technologies, online business, and other topics for over 15 years. SEO Content Writer with high-quality organic search results. Professional freelance technology writer with over 15 years experience. - Understands the technology trends in SMB and Enterprise markets. - Proficient in email marketing and social media campaigns. - Trusted and respected voice in small business marketing via e-commerce. - Knowledgeable in how to incorporate sales initiatives and assets into articles or Web content. Experienced social media marketer. Specialties: SEO. Electronic commerce, small businesses, Internet. Computers, servers, networking. Computer science. Terms, terminology. Social media, email marketing. Mobile apps. Operating systems. Software and hardware. Interviews, tips, advice, guides and feature articles. Marketing, slideshows, how-to guides. Search engine tools.

    Read next