Paradigm, CustomerLinx Forge CRM Alliance Staff

Updated · Jan 18, 2001

ALEXANDRIA, VA–CustomerLinx Corp., a knowledge-based customer relationship management
specialist, say they have been chosen by Paradigm Direct, a player in the marketing
services space, to build and deliver integrated customer care service solutions for Fortune
1000 companies.

According to the agreement, CustomerLinx will provide customer care solutions for Paradigm
Direct clients, including customer acquisition, retention, enhancement and support
programs. The companies say the partnership comes as the result of strong success in customer
acquisition projects jointly undertaken in the past year.

“CustomerLinx is performing in the top rank of our partner/vendors,” said Paradigm President
David Graf. “Their people are flexible, dedicated and have a true spirit to make things work. We
look forward to building on this partnership together.”

“This is a cornerstone alliance,” said Jeff McDermott, CustomerLinx President and CEO. “Its
foundation is based on a fuller range of services and consistently higher performance levels.
Working in combination with Paradigm's proven marketing organization, we can better meet the
growing demand for advanced e-CRM services that measurably improve customer retention,
acquisition and enhancement.”

CustomerLinx says it provides outsourced support options for traditional and Web-based customer
interactions and that they offer the most robust range of services in the industry, providing
end-to-end functionality.

Paradigm's Graf says “The knowledge-based CRM services developed by CustomerLinx are producing a
real return on investment for clients. It's all about building their bottom lines.”

Paradigm says it provides multi-platform direct marketing services to clients across key
verticals including telecommunications, financial services, media, E-commerce and home
services. They say their clients include Direct TV, AT&T Wireless and the New Power Co. and
that they recently became part of the global Mosaic Group.

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