Protagona Worldwide, AIM Partner On Effective CRM

EnterpriseAppsToday.com Staff

Updated · Dec 14, 2000

CHICAGO — Protagona Worldwide, developer of Protagona Ensemble campaign management
software, today announced a partnership with Advanced Interactive Marketing (AIM), a consulting group based in Newton,
Mass. that develops marketing strategies and implements turnkey integrated marketing technology solutions linked to those
strategies. Under the terms of this agreement, effective immediately, AIM will apply its strategic marketing, analytical and
technological expertise to Protagona’s campaign management technology-providing the crucial link between marketing, sales
and IT functions to ensure successful CRM. This alliance will most benefit businesses considering a CRM strategy, but lacking
the in-house resources to conduct such an undertaking.

Protagona Worldwide’s partners and market reach will help AIM expand its business, while AIM will include Protagona
software in its evaluations for consideration by existing clients. Common target markets include financial services, utilities,
high-tech and telecommunications.

Protagona Ensemble is a comprehensive product suite that enables marketing professionals to manage customer experiences
across multiple touch-points. It also allows them to engage in high-performance and high-volume event-based e-marketing
initiatives. Capabilities also include full support for bounce handling and redundancy, content management, personalized
newsletters, online surveys, and email response management.

“AIM’s business philosophy is totally in line with ours: CRM is a strategy that is maximized by integrating all functions of the
enterprise,” said Bill Boley, senior vice president of U.S. partners for Protagona Worldwide. “AIM’s implementation expertise,
in conjunction with Protagona, will extend campaign capabilities and deliver a higher return on marketing investment.
Partnering with AIM provides assurance that solutions are designed and implemented effectively and, most importantly, meet
the end-users’ time frames and budgets.”

“Both companies recognize the need to provide solutions that do not perform in isolation, but rather work together thanks to a
complementary set of skills and functionalities,” said Andrew Russo, executive vice president of AIM. “This partnership is a
natural progression for us in creating marketing solutions that are designed and implemented efficiently and effectively. With
Protagona’s leading position in the campaign management space, our clients can rest assured that they are implementing the
technology needed for successful campaigns.”

About Advanced Interactive Marketing

Advanced Interactive Marketing, Inc. (AIM), founded in 1997 and based in Newton, Mass., provides clients with a
sustainable long-term competitive advantage through integrated strategic market planning and the design and implementation of
supporting marketing technologies. By using technology as the driver, AIM develops marketing solutions that reflect customer
needs and ensure that an organization’s marketing, sales and product development efforts are on target and tenaciously focused
on Return on Marketing Investment. AIM applies its methodology across industries including energy, telecommunications and
financial services.

Most recently, AIM completed a project integrating marketing technologies with SAP R/3 and CCS systems for the 6th largest
energy company in the U.S. AIM brings experience working with companies such as American Express, Charles Schwab,
Fidelity Investments, Reliant Energy and AT&T. For more information on Advanced Interactive Marketing, please visit our
Web site at www.aimfirst.com.

About Protagona Worldwide(TM)

Protagona Worldwide(TM) provides marketing solutions that enable organizations to achieve measurable business impact from
their marketing activities. With major operations in North America, Europe, Australia and Hong Kong, the company has built a
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