RelayWare Offers Integration Connector with Salesforce.com

Pawar Pramod

Updated · Sep 17, 2010

RelayWare, has announced its Salesforce.com (NYSE: CRM) Integration Connector.
According to the company in this Market Wire news release, the Integration Connector is an interface that enables actionable communication between Salesforce’s customer relationship management (CRM) software and RelayWare’s
partner relationship management (PRM) solution.


“Although fundamentally different, PRM and CRM are strategically complimentary and RelayWare customers can now leverage each system’s synergetic capabilities to achieve a cohesive sales platform. With the new connector, vendors benefit from enhanced sales productivity stemming from clean, consistent and high quality sales data across the enterprise. Tying in a dedicated PRM system, customers receive closed loop sales and marketing collaboration from the vendor through the partner to the end customer which directly affects, and grows, the bottom line.”

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