Report: CRM Services Industry To Reach $19.9B by End of 2000
SAN JOSE, CA–As more companies set up Web-enabled systems to interact with their
customers, CRM services have become more important. This, according to Dataquest Inc.,
a division of the Gartner Group.
Dataquest sees the CRM services market reaching $19.9 billion dollars by the end of 2000.
That would be an increase of 28% over last year’s revenue. Also, Dataquest says the
average budget for CRM initiatives has reached $1 million and that’s expected to double
over the next 12 months.
“The CRM services market is being driven by increased penetration of the Internet as a
technology platform, growing importance of CRM as a strategic initiative, the growth in
e-commerce driving the use of Web channels for CRM, and the growing need for scalable
customer management solutions,” said Debashish Sinha, senior analyst for Gartner
Dataquest’s IT Services worldwide group.
Gartner Dataquest’s analysts say there is a lack of expertise in the CRM market and that
this has been a hindrance despite the great market of opportunities.
“As this market grows, the resource constraints will begin to show in implementation
services, as well as the enterprise’s ability to handle the increasing volume of customer
interaction,” Mr. Sinha said. “Although Web-based self-service may take up some of the
overflows, we believe that access to a global workforce for handling the increased
interaction flows of successful CRM implementations will become a service component
provided by the CRM service providers.”
More information is available in Gartner’s report, “CRM Services Market Trends and Demand
Characteristics for 2000.” The report is available for purchase at 800-419-DATA, or
408-468-8009.