Sales Force Automation Market Leaders

Mark J

Updated · Aug 12, 2010

This article on Destination CRM takes a look at Sales Force Automation (SFA) market leaders.
Included in the leader list is Microsoft, NetSuite, Oracle, and RightNow Technologies, Sage, and
The article pegs as the winner and Sage as the company to watch.

“The Winner: It's no surprise that, the SFA darling, waltzed off with the win for the fifth year running. Jim Dickie, managing partner at CSO Insights, says the on-demand pioneer ‘will almost always make the shortlist for consideration for new projects.' While the brand is quite attractive, the vendor is relying on more than mere cachet. Following the 10-year anniversary of the company's founding, and the announcement of a record $1.3 billion in revenue for the 2010 fiscal year—see CRM's November 2009 issue-length profile for more details— continued to make bold moves: the launch of collaboration application Chatter, a revamped AppExchange 2, and the acquisition of Jigsaw, the crowdsourced data services provider (named one of last year's Rising Stars). Leary sums it up: ‘They move the needle.'”

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