Salesforce Gets More Complex
Continuing its campaign to aggressively target the enterprise resource planning (ERP) market, Salesforce.com, a provider of Web-based saleforce automation and customer relationship management software, today announced a strategic alliance with Cybrant, a company that specializes in complex selling automation (CSA).
The goal of the alliance is to allow salesforce.com customers to extend their online CRM solution with Cybrant enterprise-oriented features, which include generating quotes, managing pricing, configuring products and applying guided selling functionality to their salesforce.com systems. On the flip side, Cybrant customers will have access to salesforce.com’s suite of online SFA, customer service, marketing automation, reporting and analytics functionality.
“Cybrant is a natural extension to salesforce.com and our joint offering creates a powerful enterprise class CRM system,” said Eric Larsen, CEO of Mountain View, Calif.-based Cybrant.
“Salesforce.com and Cybrant share a common mission to deliver rapidly deployable Web-based selling systems that provide immediate business value and ROI,” said Marc Benioff, CEO of San Francisco-based salesforce.com. “Our large Enterprise Edition customers can achieve a substantial increase in sales effectiveness and a reduction in cost of sales.”
At DEMO 2002 in February, salesforce.com showed the first signs of its plans to move beyond the small and medium-size business market when it demonstrated its Offline Edition and Enterprise Edition products (see Salesforce.com Goes Offline and Big Biz and Salesforce to Be Reckoned With).
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