Inks Biometrics Firm

Natasha Gray

Updated · Jan 28, 2002, a provider of customer relationship management (CRM) software, today announced that online solution has been deployed by Identix Inc. (NASDAQ:IDNX), an international biometrics firm providing fingerprint biometric authentication, security, and identification solutions.

Identix is using to help manage the increasing interest in its security products, by lowering cycle times on sales reporting.

The implementation took one month and was assisted by partner, Opscentric, which helped to configure the application to meet the business processes involved in selling Identix's solutions to government agencies and large security-conscious corporations such as airports.

Identix says it has already seen significant value from its centralized information repository enabled by, including improvements in measuring marketing expenditure, and identifying additional products and support services for customers.

“Before, we were not able to take full advantage of our customer, sales and marketing data,” says Valerie Lyons, Identix executive vice president worldwide sales.

“Now we can have almost complete transparency into our selling, marketing and support processes, and we look forward to continuing to grow our use of the system to include similar insight along the entire distribution chain.”

Says Marc Benioff, chairman and CEO of “We are pleased to provide Identix with a powerful, scalable CRM solution to support the company's growth over the past four months,”

“With, Identix is able to excel at selling to organizations such as government offices and military agencies, while keeping hardware and software expenses out of its bottom line.”

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