Salesforce.com Launches Chatter
Salesforce.com has officially launched Chatter, its loud-based enterprise social collaboration platform. As reported in this article on My Customer, Chatter enables staff to work together on documents, obtain insight into organizational initiatives and projects, follow other employees and customers and access business information that is pushed to them.
“In order to boost adoption, the supplier has also introduced a new Chatter-only enterprise-wide
license. The product is available now and will be provided on a free-of-charge basis to all existing CRM license holders. Customers can also buy third party Chatter-based applications from the firm’s ChatterExchange, which was launched in April, some 60 of which are currently available.
“The offering was released to 100 companies in private beta form in February this year, before being expanded to a group of 5,000. Salesforce claimed that 27% had seen an increase in staff collaboration as a result of adoption, while 22% had experienced productivity improvements.”
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