Moves Beyond CRM to Enterprise Software

Mark J

Updated · Aug 04, 2010

As noted in this GigaOM story, with Chatter, the AppExchange,, and VMforce it looks like this CRM as a service company is looking to be more than just a sales tool. The article also suggests that this is more than just grappling with its market perception, as others in enterprise software consider it a threat as well.

“Clearly it is seen as the quintessential SaaS company — but out of necessity for continued growth, it has moved beyond this — Chatter, the AppExchange,, VMforce are all examples of wanting to be much more than a simple (or even complex) sales tool. Initially created a programming platform to allow customers to significantly broaden the functionality of their applications while the AppExchange created a marketplace for developers to sell those applications. More recently Chatter has sought to broaden the impact of by creating a social feature set while VMforce moves decidedly down the stack in an effort to offer a platform as a service.”

Read the Full “ – So Much More Than CRM” Story at GigaOM

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