SAP Launches New Version of mySAP CRM
As Web-native customer relationship management (CRM) ASPs such as Salesforce.com start to take aim the enterprise, independent software vendor (ISV) SAP isn’t about to stand still. Today Walldorf, Germany-based SAP announced the launch of a new version of mySAP Customer Relationship Management (CRM), which the company describes as the first fully portal-based CRM product.
The portal technology is designed to provide role-based information across multiple applications, data sources and Web services. “The portal capabilities of mySAP CRM are at the heart of our people-centric strategy and define the way applications will be built in the future,” said Peter Zencke, executive board member of SAP AG, in a statement. “This is the first solution deploying our Web Dynpro technology, which will eventually provide easy access to all of our e-business applications.”
Web Dynpro is SAP’s presentation technology built to provide the ease of use of a Web-based application delivered through SAP’s portal technology. According to SAP, the integrated portal and application are designed to adapt to the role of each user, allowing employees to aggregate both structured content from business applications and unstructured data from multiple sources.
SAP says its customers will benefit from faster user adoption and an increase in productivity of customer-facing processes while also increasing levels of customer satisfaction.
The announcement was made at SAPPHIRE ’02, SAP’s e-business conference currently being held in Lisbon, Portugal. Other new features of mySAP CRM include the following:
- workforce management capabilities for customer interaction centers
- a new partner portal
- analytics for insight across all customer touch points
- improved mobile capabilities
- incentive and commissions management
This new version of mySAP CRM will begin shipping at the end of September.
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Dan Muse is a journalist and digital content specialist. He was a leader of content teams, covering topics of interest to business leaders as well as technology decision makers. He also wrote and edited articles on a wide variety of subjects. He was the editor in Chief of CIO.com (IDG Brands) and the CIO Digital Magazine. HeI worked alongside organizations like Drexel University and Deloitte. Specialties: Content Strategy, SEO, Analytics and Editing and Writing. Brand Positioning, Content Management Systems. Technology Journalism. Audience development, Executive Leadership, Team Development.
