SAP Sets Sights on Mobile Enterprise Apps

Vangie Beal

Updated · Jul 26, 2011

Building on last year's acquisition of Sybase, SAP (NYSE: SAP) is increasing its focus on making its enterprise applications mobile.

Last week, the company said it is opening up mobile solutions from the Sybase portfolio to partners within the global SAP ecosystem. And this week, the company appointed a wireless business app veteran to head its Business OnDemand line.

According to SAP, the expansion of its partner offerings will enable value-added resellers (VARs) currently authorized to sell SAP BusinessObjects and SAP Business All-in-One solutions to also sell select Sybase-branded enterprise mobility apps and solutions for application development, device management and security.

“Making Sybase solutions available through our existing reselling partners around the world allows us to reach a wider array of customers, both large and small, and allows customers to team up with the best partners to meet their distinct mobility needs,” said Friedrich Neumeyer, SAP's senior vice president for volume reseller and service partners at SAP.

“Partners will benefit from new mobility offerings that they can monetize and use to attract new customers,” he added. “Together, we can more easily offer the type of industry- and role-specific mobility solutions that meet market demands, as the ever-increasing influx of more powerful smartphones, tablets and applications capture the public's imagination.”

A number of Sybase solutions are now available through the SAP ecosystem, including the Afaria mobile device management and security solution, the Sybase Unwired Platform, Sybase Mobile Sales application for SAP CRM, and Sybase Mobile Workflow application for SAP Business Suite.

By leveraging the expertise of its partners, SAP said its enterprise customers gain a “clear path to leading enterprise mobility solutions from Sybase.” Partners have the option of reselling the solutions or using them as platforms from which to offer connected services or to build customized applications to extend enterprise functionality beyond what the solution provides out the box, said SAP.

Furthering its commitment to enterprise mobility, SAP has appointed Kevin Nix as the new head of Line of Business OnDemand Solutions.

Before joining SAP, Nix was CEO and co-founder of Skydata Systems, which built mobile business apps for smartphones and was acquired by SAP. Nix will oversee the development of the already established SAP Sourcing OnDemand and SAP Sales OnDemand solutions, as well as solutions for travel expense and career management planned for launch over the course of the next 12 months.

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  • Vangie Beal
    Vangie Beal

    Vangie is a freelance technology writer who covers Internet technologies, online business, and other topics for over 15 years. SEO Content Writer with high-quality organic search results. Professional freelance technology writer with over 15 years experience. - Understands the technology trends in SMB and Enterprise markets. - Proficient in email marketing and social media campaigns. - Trusted and respected voice in small business marketing via e-commerce. - Knowledgeable in how to incorporate sales initiatives and assets into articles or Web content. Experienced social media marketer. Specialties: SEO. Electronic commerce, small businesses, Internet. Computers, servers, networking. Computer science. Terms, terminology. Social media, email marketing. Mobile apps. Operating systems. Software and hardware. Interviews, tips, advice, guides and feature articles. Marketing, slideshows, how-to guides. Search engine tools.

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