SAS Speeds Text Analytics and Information Discovery with Taxonomy Kits

Vangie Beal

Updated · May 20, 2011

Business analytics leader SAS has announced new pre-built Industry Taxonomy Rules starter kits for SAS Enterprise Content Categorization. The new taxonomy add-ons, according to SAS, can cut the implementation time for text analytics from months to weeks.

SAS' text analytics framework enables organizations to maximize the value of information within large quantities of text. The company said its new Taxonomy Rules starter kits improve the time to value from the automatic classification of unstructured, textual data and from text analytics efforts as a whole.

“Taxonomy defines the classification of documents into different categories, and when you build a taxonomy, you need to create rules to accurately classify your documents,” said Fiona McNeill, product marketing manager for SAS Global Text Analytics. “Building taxonomies from scratch can be daunting. But with the new SAS Industry Taxonomy Rules starter kits, organizations get a jump start, and can move more quickly from document and text chaos to value and insight from their unstructured data.”

To categorize unstructured, textual data archives, organizations would typically face a time-consuming manual process of defining the initial terms, characteristics and interrelationships. SAS Industry Taxonomy Rules starter kits include SAS-defined starter rules and baseline definitions from WAND Inc. to offer plug-and-play capability.

“SAS taxonomies offer attributes and attribute values in addition to concepts and terms,” said Ross Leher, CEO of WAND. “The difference in clarity is like night and day. This level of detail goes well beyond the information conveyed in a headline or the first few sentences of a document. The SAS Industry Taxonomy Rules starter kits build upon WAND taxonomy expertise and help organizations quickly derive value from categorization. Thanks to their out-of-the-box implementation, ROI is almost immediate.”

With the taxonomy starter kits, SAS said implementation teams can focus on building more complex rules for the organization's document collection, classification and analysis. They can also help decision makers quickly find the information they need in text data to respond to opportunities and make better business decisions.

Organizations benefit from categorizing massive volumes of text, as it improves response times when applied to any form of electronic documents, such as research and financial archives, patient histories, customer servicing records, job applications and Web content. These unstructured, textual data archives can provide valuable insights on customer activity.

SAS said its Industry Taxonomy Rules starter kits will be available in more than 30 languages and target major industries such as banking and financial services, retail, health and life sciences, and automotive manufacturing.


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  • Vangie Beal
    Vangie Beal

    Vangie is a freelance technology writer who covers Internet technologies, online business, and other topics for over 15 years. SEO Content Writer with high-quality organic search results. Professional freelance technology writer with over 15 years experience. - Understands the technology trends in SMB and Enterprise markets. - Proficient in email marketing and social media campaigns. - Trusted and respected voice in small business marketing via e-commerce. - Knowledgeable in how to incorporate sales initiatives and assets into articles or Web content. Experienced social media marketer. Specialties: SEO. Electronic commerce, small businesses, Internet. Computers, servers, networking. Computer science. Terms, terminology. Social media, email marketing. Mobile apps. Operating systems. Software and hardware. Interviews, tips, advice, guides and feature articles. Marketing, slideshows, how-to guides. Search engine tools.

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