SITEL and Tata International Joint Venture Completed

eCRMGuide.com Staff

Updated · Dec 20, 2000

BALTIMORE & MUMBAI, INDIA–SITEL Corporation, a contact center firm supporting CRM
solutions, and Tata International, part of India’s Tata Group say they have completed
their 50/50 joint venture that was announced in September 2000. The agreement was subject
to corporate and government approvals.

SITEL says that SITEL India will provide customer care and technical support from India
to English-speaking customers in the United States, the United Kingdom and other
English-speaking countries. The company says it will provide these services initially
using e-mail and Internet-based chat solutions to clients of both SITEL and Tata.

Phil Clough, CEO of SITEL said, “We are extremely pleased with the completion of the
joint venture. We look forward to providing high-quality eCRM services to our clients who
choose this very competitive service solution for their English speaking customers.”

Mr. Sudhir Deoras, Managing Director of Tata International Ltd, the international
business arm of the Tata Group, said, “We are also happy with the completion of the joint
venture. This venture will be all about customer service and the combination of SITEL and
Tata assures the best service possible for our clients.”