Solariat Offers New Conversational Analysis and Marketing Tool
Updated · Aug 06, 2010
Conversational analysis and marketing company, Solariat, has announced AdLib, a product that the company describes as a marketing product designed to accurately analyze, interpret and respond to conversations within social media. As stated in the Solariat product news release, the company uses a patent-pending social media analysis technology and automated message generator to accurately discover—and respond to—what consumers are seeking online.
“Using a proprietary technology, Solariat finds people seeking information in forums and other social arenas, and supplies them with the information they’re looking for – be it from within the publisher’s site or served from a relevant advertiser.
“The company uses a patent-pending social media analysis technology and automated message generator to accurately discover—and respond to—what consumers are seeking online.
“Designed specifically for social media, AdLib automatically builds intelligent ad creatives that serve as helpful pointers to relevant content, while seamlessly meshing into the conversation.
“For example, if a consumer is participating in a discussion on fitness and posts the question: “I love those balance ball sneakers. Anyone know where I can see all of the different styles?”, Solariat would interpret that query, build a response such as “find all of the styles of balance ball sneakers on this page” and include a link to an information page from the manufacturer or retailer.”