Speedy Sales Forecasting Boosts Sales
Updated · Jan 11, 2011
Speed is everything when it comes to pull a reliable sales forecast report. This CRM Buyer article cites new research which has shown that forecasters whose sales analytics automation allows them to pull a reliable forecast in under a half-hour consistently outperform slow forecasters in several key performance metrics.
“In April and May 2010, Aberdeen surveyed 422 executives from a variety of different industries (i.e. manufacturing, healthcare, telecommunications), and the results were clear: Rapid forecasters (companies that collect and prepare reliable sales forecasts in less than half an hour) significantly outperform slow forecasters (companies that collect and prepare reliable sales forecasts in more than half an hour) in terms of their current and year-over-year performance in sales effectiveness.”