SugarCRM Upgrades Core Suite
Open source CRM vendor SugarCRM hopes its new offering, which comes in professional
and open source flavors, is even sweeter than its predecessors.
Sugar Open Source Edition 2.5 expands the CRM interface to include Web portal tools, according to the company, while Sugar Professional Edition
includes integration with wireless devices in addition to new Web portal tools.
Sugar Open Source allows users to customize the application directly
from the revamped Administration Console, which eliminates the need to write
code. According to the company, users can customize fields and forms, as well as
connect to other Web-based enterprise information
repositories, to create made-to-order business tool portals that are unavailable in more
expensive, closed source CRM products.
Users can also activate and deactivate modules (items like leads or accounts) or add new ones.
Sugar Suite contains a new chart generation engine,
so users can automatically create charts of varying shapes, sizes and configurations.
“With our new 2.5 release, we are extending the open source customization
capabilities of our Sugar Suite to make customization available to
non-technical users who don’t know anything about Linux, Apache, MySQL
or PHP,” John Roberts, CEO of SugarCRM, said in a statement.
“At the same time, we are enabling organizations to embed other applications
into our interface to permit one-stop access to multiple applications
and establish Sugar Suite as home base for CRM professionals.”
Roberts explained to internetnews.com that SugarCRM uses PHP for its
development, and most of its own developers use the Zend IDE, including
Zend Platform, to expedite their development.
Integration with other data sources is a key part of the new Sugar
Suite, which now includes portal creation, integration and RSS reader
capabilities.
The portal integration is with the popular open source
Mambo Content Management System (CMS) via a new Sugar API. The Mambo
integration allows for customer data collected from a user Mambo-based
Web site to be forwarded and integrated into Sugar Suite.
Sugar Professional improves upon PDA access, and it includes a new summary report
feature that rolls key data into one report. This edition also adds paid professional
support to the CRM offering.
Sugar Professional comes more than a week after the company
quietly floated the first open source version of the same release.
Feedback concerning the open source version led to a number of bug fixes;
in the last week the application has been patched three times.
Sugar Open Source is currently available for free while Sugar
Professional is available under a commercial license and also as the
Sugar On-Demand hosted version.
Sean Michael is a writer who focuses on innovation and how science and technology intersect with industry, technology Wordpress, VMware Salesforce, And Application tech. TechCrunch Europas shortlisted her for the best tech journalist award. She enjoys finding stories that open people's eyes. She graduated from the University of California.
