The Role of CRM in Healthcare Reform

Mark J

Updated · Aug 09, 2010

According to this CRM Buyer report, CRM has a pivotal role in the U.S. government's $642 million program to encourage the use of electronic health records through federally created Regional Extension Centers (RECs). The system,
according to the report will involve a two-tiered effort featuring customer relationship management technology.

“The first tier of all the initiatives, of course, is focused on the patient. The goal of the federal effort is to significantly improve patient care and the efficient delivery of health services to millions of Americans.

“The improved contact among patients, doctors, and hospitals through the use of information technology will mirror the CRM efforts of commercial entities, such as retailers and financial service providers, in a customer-centric marketplace.”

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