The Role of Web Analytics in Decision-Making

Mark J

Updated · Jul 26, 2010

Economic Times has a new brief that discusses global branding and corporate marketing. The story shares an
interesting story from Infosys. A user on Twitter was asking for a reference on the software major and the marketing team at Infosys traced the post back to the company that the tweeter represented. In no time a business proposal sent and a new client earned.

“‘If a person has shown sustained interest but is not a client, we alert the relevant department,' he explains. Apart from generating leads, Jha and his team have also prevented negative chatter on Netville from snowballing into a PR disaster by timely intervention, all thanks to analytics.”

Read the Full Story at Economic Times

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