Tips for Boosting Revenue Performance Management
Updated · Feb 03, 2011
Revenue performance management that focuses on end-to-end business processes fits the current need. As reported in this story on CRM Buyer, just as managing the customer base is fundamental during a recession, accelerating revenue is fundamental during recovery.
“The long recession and the rise of social CRM were not simply coincidental. I believe they happened together. That’s not to say that social CRM happened for some cosmic reason; I neither subscribe to the belief that all things happen for a reason nor do I believe I am qualified to hold forth beyond what I’ve just written.
“I think social CRM — the roots of which precede the recession — became important during the recession because it represents a good and inexpensive way to keep tabs on existing customers and possibly capture some new ones at low cost.”