Weeding Out the Right CRM Solution

eCRMGuide.com Staff

Updated · Aug 23, 2001

Astute Solutions has added The Toro Company and Gage Customer Service to its client roster with the deployment of its PowerCenter customer relationship management (CRM) system. Both Toro and Gage Customer Service chose PowerCenter based on its system architecture, usability and reporting capabilities.

Toro, specialists in lawn care and landscaping, seasonally experience increases in customer interactions so they utilize the outsourced solutions of Gage Customer Service to ensure consumer satisfaction. The deployment of PowerCenter enabled the companies to focus on customer satisfaction, marketing and sales and provide solutions in the areas of issue identification, measurement and quality improvement. PowerCenter functionality includes: ability to quickly integrate multiple channels; distribute information; manage communications; track trends; and other key support issues. PowerCenter also aids in conducting preliminary market research for new product development, resulting in faster feedback than traditional methods.

“The PowerCenter system ensures we have the information we need to handle customer interactions quickly and efficiently, enabling us to improve our service to Toro and its customers. A key benefit to using PowerCenter is that it allows both companies to use the PowerCenter database in a real-time environment,” said Mark Lamberty, vice president, business development at Gage.

Columbus, Ohio-based Astute Solutions specializes in customer interaction, Internet and telephony applications. Clients include McDonald’s Corporation, Michelin North America, Inc., Levi Strauss & Co., The Kroger Co., Georgia Pacific Corp., and L’Oreal USA Products, Inc.

Gage Customer Service is part of Gage Marketing Services, a division of AHL Services, Inc. Headquartered in Minneapolis, Minn. with 4 North American call centers and over 650 stations, Gage handles over 7 million contacts a year.

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