Is BizBuySell Legit? BizBuySell Reviews (2024)

Ethan Walker

Updated · Jun 25, 2024

Is BizBuySell Legit? BizBuySell Reviews (2024)


Yes, BizBuysell is Legitimate

BizBuySell is a legitimate website used for buying and selling businesses. It is one of the oldest and most prominent online marketplaces for this purpose, with over 40,000 listings and a long history of facilitating business transactions since its founding in 1996. The platform is owned by CoStar Group, a well-established company in the real estate information sector. Traffic Statistics

According to SimilarWeb stats for May 2024, is ranked #2,526 in the US, and #13,961 globally, when it comes to total unique visitors. [6]

BizBuySell Reviewed image

Searches for BizBuySell over past 5 years


What are people saying about BizBuySell?

Opinions about are mixed, with both positive and negative aspects highlighted by users and reviewers.

Positive Aspects

  1. 1. Extensive Listings: is praised for its large inventory, boasting over 40,000 listings across various industries, primarily focusing on brick-and-mortar businesses [1] [3].
  2. 2. Streamlined Transactions: The platform has facilitated over 100,000 deals, providing a safe streamlined process for buying and selling businesses [1] [3].
  3. 3. Valuable Resources: Users appreciate the helpful resources available on the site, such as blog posts and videos, which can guide them through the buying and selling process [1].
  4. 4. Legitimacy: Many users on platforms like Reddit confirm that BizBuySell is a legitimate site for buying and selling businesses, though they emphasize the importance of due diligence [2].


Negative Aspects

  1. 1. Focus on Brick-and-Mortar: The platform is less suitable for online businesses, which may limit its usefulness for those looking to buy or sell digital enterprises [1] [3].
  2. 2. User Experience Issues: Some users have reported frustrations with the platform's communication system, noting that they cannot reply directly to inquiries through the site, which can be time-consuming [4].
  3. 3. Mixed Reviews: While some users have had positive experiences, others have encountered issues such as misleading listings or unresponsive brokers, highlighting the need for careful vetting of individual listings [2] [4].
  4. 4. Potential Scams: There are concerns about the legitimacy of some listings, with users advising thorough due diligence to avoid scams [2].

Quotes From Users

From YouTube

  • “BizBuySell is one of, if not the oldest business marketplace in the world. They started in 1996 during the dot-com boom” [3].
  • “The great thing about BizBuySell is the insane variety and range of businesses that they have listed” [3].

From Reddit

  • “It's a reputable and trustworthy platform that can help connect you with the right opportunities to achieve your entrepreneurial goals” [2].
  • “The site is legit. It's the numbers presented by the brokers that you must be concerned with. Do your due diligence” [2].
  • “Think of it as eBay with even less scam protection or maybe Craigslist for businesses” [2].

From Trustpilot

  • “Over 45,000 businesses for sale on the Internet's largest business for sale exchange. Sell a business for sale with a confidential ad or use a business broker” [4].

History of BizBuySell has been operating since 1996. Here are some key points about its history:

  • Founded in 1996, BizBuySell has been providing tools and services to facilitate business sales for over 25 years.
  • It has grown to become the largest business-for-sale marketplace online, receiving over a million visitors per month.
  • The website offers tools for business owners and brokers to list businesses for sale, as well as resources for potential buyers to find businesses they're interested in purchasing.
  • In addition to business listings, BizBuySell provides other services like a franchise directory and a business valuation tool.
  • The company regularly publishes the BizBuySell Insight Report, a nationally-recognized economic indicator that tracks the health of the U.S. small business economy by analyzing sales and listing prices of small businesses across the country.
  • In 2010, BizBuySell expanded its reach by acquiring BizQuest, another online business-for-sale marketplace.

Throughout its history, BizBuySell has established itself as a leading platform in the business-for-sale industry, providing valuable resources and data for business owners, buyers, and brokers alike.

Overall Assessment is a well-established platform with a significant number of listings and a streamlined transaction process, making it a viable option for those looking to buy or sell brick-and-mortar businesses. However, potential users should be aware of its limitations regarding online businesses and the need for careful vetting of listings to avoid potential scams.


  1. 1.
  2. 2.
  3. 3.
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8.


  • News
  • Review
  • Ethan Walker
    Ethan Walker

    Ethan is a dedicated researcher and accomplished writer with over a decade of experience in the field of technology and digital innovation. His passion for uncovering the latest trends and advancements drives his in-depth analyses and engaging content.

    Read next