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Teradata to Acquire Aprimo

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Posted December 22, 2010 By Ainsley Jones     Feedback

Teradata announced an agreement to purchase Aprimo for $525 million.

Teradata has agreed to purchase Aprimo for $525 million. The privately held Indianapolis-based company provides enterprise software that is used to analyze data for the purpose of mapping out advertising and marketing efforts.

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Teradata plans to combine Aprimo's technology with its own analytics and data warehousing products, although the company will continue to market and sell Aprimo's software under that name, Computerworld reports.

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