Pegasystems Gains Co-browsing Tech by Acquiring Startup
Pegasystems plans to add Firefly co-browsing technology to customer service and sales applications.
Co-browsing offers customers an experience similar to screen sharing except it remains in the browser and does not share information other than the page being browsed. Pegasystems is investing in this technology by purchasing Profeatable Corporation, a startup that makes a co-browsing solution called Firefly. It plans to add Firefly to its customer service and sales applications.
Though Profeatable's business model focused on using co-browsing to drive greater customer engagement and online sales, Pegasystems will also add Firefly to its Build for Change platform, so that companies can use it to boost employee productivity by enhancing collaboration.
According to a TechCrunch piece published last summer, Firefly was being used by about 6,000 companies.
Firefly, which works on Mac, PC, iPhone, iPad and Android devices, will also continue to be offered as a stand-alone solution, according to the two companies. The ability to offer co-browsing on mobile devices is important, as consumers get more comfortable with using their mobile devices for more complex transactions.
"Pega and Firefly share a common view of technology and are both focused on improving the experience of today’s 'everywhere customer.' … We look forward to integrating our team and technology into Pega to deliver the next-generation of social collaboration and customer engagement solutions," said Dan Shipper, Co-Founder and CEO of Firefly, in a statement.
Co-browsing offers a way for companies to deliver more personalized experiences, said Alan Trefler, founder and CEO of Pegasystems, who also hinted that the Firefly technology would be leveraged in the future to offer chat and video capabilities.
The transaction should close early in the third quarter. Financial terms of the deal were not disclosed.