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ClickZ Stats

Consumers Make Use of Multiple Retail Channels

Holiday spending was down in 2001, according to DoubleClick’s Holiday Shopping study, but consumers did manage to leverage multiple channels when making their purchasing decisions. Multichannel shoppers, defined as those who browse or purchase through more than one channel (retail…

Retailers Improving Channel Integration

Answerthink’s annual holiday shopping study found that online retailers are doing a better job of giving consumers a consistent shopping experience whether online or offline, but there’s plenty of other areas that can use some improvement. Ninety-three percent of the…

British Shoppers Turn Online More Often

The number of Internet users in Britain has held steady over the last six months, according to Forrester Research, but the impact Internet use has had on purchasing behavior has grown. Forrester’s U.K. Internet User Monitor survey found that 22.5…

CRM Gets Lift from Financial Sector

Investment in customer relationship management technologies by retail financial institutions will drive healthy growth of these tools through 2005, according to research from TowerGroup. North American financial institutions will take a front seat in spending on CRM-related information technology, driving…