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Lena West

Free Shipping: Facts, Trade-offs and Alternatives

Regardless of what shipping strategy you’ve adopted for the holiday shopping season, shipping remains a complicated and controversial topic year-round for e-commerce businesses because offering free shipping means both reaping benefits and managing drawbacks. Here we provide an overview of…

The Day After: Many Happy Returns

Article courtesy of ECommerce-Guide.com. First there was Black Friday. Now that we’ve entered the Internet age, there’s Cyber Monday. But online retailers should also be prepared for Dec. 26 and the lingering days before the New Year. For many, the…

Savvy Search Boosts Sales

When it comes to e-commerce, sales rule the roost. But all too often customers don’t find what they need and simply decide to look elsewhere before closing the deal. Dwindling conversions are an epidemic for online retailers but a few…