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Pamela Parker

Yahoo! Hires Chief Data Officer

In a move that has implications for ad targeting and reporting, Yahoo! has hired Usama Fayyad, a co-founder of the company now known as Revenue Science, to the newly-created position of Chief Data Officer. Fayaad will be responsible for the…

Consumers Accept, Welcome Mobile Marketing

A new study funded by mobile phone manufacturer Nokia and conducted by HPI Research found that an overwhelming majority of mobile phone users surveyed (88 percent) would be receptive to receiving electronic coupons for bricks-and-mortar stores on their cellular phones.…

The Most Intimate Communication

As a marketer, you’re looking to build a warm, trusting relationship with your customers, right? You want them to think of your brand as their friend, their confidant, something upon which they can rely. Especially post-September 11, when consumers are…

The Wireless Tower of Babel

Do you use the “Wireless Web”? How about “Wireless Internet”? “Interactive Messaging”? “Ping Pong”? “Digital PocketNet”? The “Mobile Web”? “Mobile Messenger”? What about “text messaging”? Even the most seasoned wireless data user — not to mention the newcomer to the…