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Rob McGann

Generic Search Terms Drive Most Buying

Challenging the notion that online retailers and marketers should employ trademark-specific keywords, a new study by comScore and Overture finds the majority of consumers make purchases after searching only on general terms. Conventional search marketing wisdom holds that searchers are…

Customer Fright? Or Customer Delight?

A couple of months ago I wrote a story about one of my shopping experiences and asked readers to email me their thoughts on who was right and how the situation should have been handled. To summarize: Dealing directly with…