Based on the latest findings by Frost & Sullivan, collated through interviews with at least 250 interviewees comprising customer relationship management (CRM) vendors, their partners and CRM end-users across 13 countries in Asia (i.e. Australia, China, Hong Kong, India, Indonesia,…
More companies are looking to leverage mobile technology to enhance the lifestyles of Singaporeans. In January 2002, Jurong Point Shopping Center launched an opt-in permission marketing service using interactive Short Message Service (SMS) to enable shoppers to selectively receive electronic…
In today’s business environment where product quality can be easily duplicated and price wars are of no help in retaining customers, quality customer service is the most likely differentiator between a company and its competitors. This has led to a…
In a world where vying for the consumer dollar becomes tougher each day and bottom line is everything, marketers are becoming more aggressive in their campaigns. They are also keeping a keen eye on what new, available channel they can…