A while back, I attended a workshop for interactive marketers. The featured speaker was Jim Novo, a consultant with a plethora of direct and interactive marketing experience working on behalf of companies such as Cellular One, MBNA, and Comcast. Jim’s…
E-mail marketing technology firm Responsys Monday launched its Marketing Performance Center, a new Web-based reporting and analytics tool aimed at providing sophisticated and in-depth analysis of multiple metrics across multi-channel marketing campaigns. Palo Alto, Calif.-based Responsys will provide Marketing Performance…
So, you’re using analytics. But how are you really doing? Have you set your own benchmarks? Are you improving against them? Great first step. But how do you know how you’re performing against your industry? A strong Web analytics partner…
NEW YORK — Cognos took the wraps off of ReportNet, a new business intelligence (BI) software reporting tool geared to launch the Burlington, Mass. vendor into competitive company with several vendors who have recently acquired such capabilities. Cognos CEO Ron…
WebSideStory Inc. on Monday vowed to make online marketing analytics simpler to use without sacrificing functionality in the latest update to its HitBox service. WebSideStory debuted HitBox Enterprise 9.0 with the message that it will deliver “simple, relevant and real-time”…
For many CIOs, the benefits of CRM analytics are still unproven, leaving many IT executives to wonder, do fancy models really produce ROI? Often, where analytics have been deployed, a significant number of statisticians are still being employed, going completely…
French-owned software maker Business Objects Friday said acquire privately-held Crystal Decisions in a cash and stock deal worth an estimated $820 million. The transaction joins two large firms that specialize in business intelligence (BI). Applications generally include decision support, query…
Coremetrics announced on Monday the acquisition of WebCriteria, a scenario-optimization firm that allows companies to improve the performance of their sites by anticipating customer behavior. Financial details of the transaction were not disclosed. The acquisition builds on Coremetrics’ marketing analytics…
Users of Web analytics applications must wonder what happens to those hot sales prospects lured in through online marketing campaigns. Customer relationship management (CRM) users, in turn, probably wonder how those prospects got there. In an attempt to tie together…
Call it business intelligence, Web site analytics, customer experience measurement, statistical analysis, or just plain old reporting tools, most of us seek the same thing: actionable intelligence. Data is often interesting even if it’s not relevant, but who has time…