Category CRM

Good News, Bad News

By Arthur O’Connor. I recently saw this factoid on a Web site: “Only 1 percent of CRM implementations succeed.” No source was provided, as if the statement needed no attribution — assuming it’s common knowledge that CRM is a complete…

Salesforce.com Announces Service Partner Program

Salesforce.com, provider of customizable customer relationship solutions, has announced a Service Partner Program with strategic North American locations. The program was developed to match salesforce.com customers with consultants who are highly qualified in bringing CRM implementations to fruition. Service Partners…

Merger Complete

by eCRMGuide.com Staff Kana Communications, Inc. has successfully merged with Broadbase Software, Inc., creating one new entity called KANA. The company will continue to provide eCRM software solutions and will immediately bring its products to the marketplace and its 1,200…

Siebel and Experian Join Forces

by eCRMGuide.com Staff Siebel Systems, an e-business applications provider, and information-solutions company Experian, have joined efforts to produce an integrated suite that will reveal a real-time comprehensive view of customers. “Siebel Systems’ partnership with Experian addresses two needs many of…

LivePerson Expands Real-Time CRM

by eCRMGuide.com Staff Online communications enabler, LivePerson, Inc., has released LivePerson Exchange — a suite of four major customer relationship management (CRM) components that build upon LivePerson Corporate. “We spent several months listening to customers and incorporating their suggestions into…

Getting Your House in Order

According to a recent survey of CIOs (chief information officers), more of these executives are focusing this year on their organization’s ability to execute and support CRM (customer relationship management) by taking a hard look at their infrastructures. This comes…

Self-Serve CRM

by eCRMGuide.com Staff Frost & Sullivan, a global marketing consulting firm, has concluded new customer relationship management analysis that looks at a burgeoning component. The report, “Web Self-Service Knowledge Base Solutions,” focuses on the self-service aspect of CRM since rising…