Updated · Jul 02, 2001
Kana Communications, Inc. has successfully merged with Broadbase Software, Inc., creating one new entity called KANA. The company will continue to provide eCRM software solutions and will immediately bring its products to the marketplace and its 1,200 customers.
KANA’s eCRM solutions can be deployed as complete suites or as individual components that include customer service, marketing, commerce analytics and eCRM architecture. KANA also offers an array of professional services, such as gap analysis and needs assessment, project management, system integration, business consulting and training.
“With the only suite of J2EE and COM contact center applications on the market today, KANA enables Global 2000 organizations to build scalable contact centers that provide an extremely high level of customer service consistently across all touch points,” said Chuck Bay, president and CEO of KANA. “KANA’s complete suite of enterprise applications and best-in-class eCRM Architecture uniquely enables customers to conduct business with a company when, where and how they want, whether that means Web contact, Web collaboration, e-mail, live chat or telephone. KANA makes it possible to provide extraordinary interactions and improve customer experiences while decreasing costs in the contact center and in marketing departments.”
KANA’s customer base includes Global 2000 organizations in the financial services, manufacturing, high technology, communications, retail and services markets. ADP, Chase, E*Trade, GAP, GM, Hewlett-Packard, Kodak, Sony, United Airlines, Verizon and Williams Sonoma are among those that have implemented KANA’s eCRM solutions. KANA has locations in 22 countries worldwide, in addition to an extensive global network of channel partners — Accenture, CSC, Deloitte & Touche, DiaLogos, EDS, IBM, KPMG, Perot Systems, Unisys and others.
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