Companies have talked about personalized marketing for years, most recently as a central facet to their digital transformation efforts. Yet little progress has been made toward real personalization, said Karl Wirth, founder and CEO of startup Evergage, which sells software…
If you want to know what’s likely to happen in your business, you need predictive analytics. Predictive analytics is distinct from descriptive analytics, which shows what happened and when, and diagnostic analytics, which deals with why events happened in the…
With data becoming increasingly central to business strategies, data quality management has never been more important. So it is a little disheartening to see that just 40 percent of companies surveyed by 451 Research were very confident in their organization’s…
While predictive analytics used to be the sole purview of data scientists and a few highly skilled analysts, it is gradually becoming more accessible to mainstream users. Vendors are finding ways to instantly expose insights into software applications and business…
By Robert Lacis As companies continue to add to their portfolios of corporate apps in 2016, many enterprises will evaluate their existing enterprise app distribution model or determine their preferred distribution channel for first-time deployments. As with anything, there are…
As companies increase their investments in mobile apps, they tend to get more strategic about enterprise mobility. For example, mobile application management provider Apperian last month published a survey that found that deploying applications that supported business processes was a…
You know marketing automation is a hot area of enterprise software and you are familiar with the leading market automation companies. But how do you select the right marketing automation software for your business? And how do you increase its…
By Arun Balachandran, ManageEngine Most businesses judge the performance of their Web applications based on the way these applications behave for their end users. In the case of business-critical applications, organizations need to ensure these applications perform well at all…
Marketing automation is a fast-growing area of enterprise software, and it’s no wonder, with its ability to unify sales and marketing teams and help them provide superior service to prospects and customers. According to consulting firm Raab Associates, revenues for…
More mobile apps are on the agenda for many enterprises in 2016. So Enterprise Apps Today asked mobility experts to share their predictions for top mobile app development trends. Hybrid HTML5 Gains Momentum While some developers will always prefer native…