Beacons have been in general use for about two years, with retailers using them in everything from vending machines to mannequins in an attempt to move customers along the sales-to-purchase path. The devices are a critical element of location-based marketing…
Financial institutions will count on technology more than ever in 2015 to handle the increasing complexities of business with a minimum of staff, to satisfy customers’ need for convenience and to abide by increasingly complex regulatory rules. Use of newer…
There are plenty of do’s, don’ts, gotchas, pitfalls and minefields waiting for the naive or unsuspecting when it comes to ERP implementation. So much so, in fact, that lawsuits over failed ERP implementations are a regular occurrence. These seven implementation…
By Jon Green, BackOffice Associates Data quality initiatives are important to enterprises because poor data quality can lead to a multitude of costly and reputation-affecting business problems. Critical marketing campaigns can become ineffective due to poor address and contact information.…
Companies continue to put their money where their mouth is when it comes to mobile apps and other enterprise mobility initiatives, found a recent IDG Enterprise study. With 68 percent of CIOs and IT managers saying mobility is critical for…
It’s been a busy year for Snowflake Computing, a data warehouse provider that officially slipped out of stealth mode last October. The cloud-based company placed first in the Strata + Hadoop World 2015 Startup Showcase for its Snowflake Elastic Data…
Mobile application development has been among the most in-demand IT skills for years now, and 2015 is no different. Several IT employment experts mentioned mobile app developer as a sought-after position when Enterprise Apps Today interviewed them earlier this year.…
CRM is something of a boom area for enterprise applications. According to Gartner, sales topped $23 billion in 2014, 13.3 percent higher than the previous year. Gartner forecasts the market will expand to $36.5 billion by 2017, which makes it…
By Heine Krog Iversen, TimeXtender Business intelligence can deliver great value because it allows people to get reliable feedback on complex action patterns. These actions can happen on an individual level or across departments, roles and teams. When properly used,…
Providing the infrastructure for both Big Data and the newer Fast Data is not yet a matter of applying cookie-cutter “best practices.” Both require significant tuning or changing of both hardware and software infrastructure, and the newer Fast Data architectures…