CRM, Data Quality and the Cloud
With most data, you expect a unique key and an unambiguous match. But what do you do when you don’t have a key to match on? In the good old days, every table had a unique key and table joins…
Category Research
Social Business Intelligence – What Is It, and Do You Need It?
Social business intelligence is a convergence of several trends: It’s business intelligence plus knowledge management, plus social networking and collaboration, plus social media monitoring and analytics, all combined into a new interface in the business intelligence environment. Enterprise Apps Today…
Top Ten Mobile CRM Apps
Customer relationship management (CRM) is a hot software market, according to Gartner. Global CRM spending hit $23.2 billion in 2014, up 13.3 percent from $20.4 billion in 2013. Mobile CRM apps, which connect systems to many more users, account for…
Six Ways Business Intelligence Software Can Help Your Business
In an effort to pin down specific ways business intelligence software can help businesses work smarter, we recently spoke with Brian Gentile, the CEO of open source business intelligence vendor Jaspersoft. And while no two organizations are exactly the same,…
Marketing Automation Heats Up
While TV transformed the art of marketing, bringing endless products and services into people’s living rooms, the internet with its infinitely superior tool chest has revolutionized marketing in ways TV could never emulate. The internet enables instant tracking and analytics,…
Salesforce.com CRM Spring 11 Release Reviewed
Salesforce.com (NYSE: CRM) built a thriving business by being early to the online CRM (customer relationship management) market. In January, the company rolled out its Spring 11 CRM release, the latest version of its cloud-based enterprise CRM product. While this…
Mobile CRM Review: Sugar Mobile for iPhone
Mobile devices such as Apple’s iPad and iPhone continue to gain ground in enterprises, meeting a growing need for mobile access to data and applications. With sales professionals among the most mobile members of the workforce, customer relationship management CRM…
Apple’s iPad Dominates Mobile Business Intelligence
Apple’s (NASDAQ: AAPL) iPad has become the top platform for mobile business intelligence, followed by Research in Motion’s (NASDAQ: RIMM) BlackBerry, according to a new study. The mobile business intelligence study by analyst Howard Dresner is a follow-up to one…
Can Microsoft Overtake Oracle and Salesforce in CRM?
Microsoft (NASDAQ: MSFT) is finally a serious contender in the CRM space, thanks to its mid-January launch of Microsoft Dynamics CRM Online 2011 and yesterday’s launch of the on-premise version. Regardless of how customers get it, Microsoft Dynamics CRM 2011…
Social CRM Changes the Definition of Customer Relationship Management
Customer relationship management (CRM) Guru Paul Greenberg said in a recent webinar that traditional CRM is a philosophy and a business strategy, supported by a system and a technology, designed to improve human interactions in a business environment. Social CRM,…