SalesFUSION is strengthening and deepening the ties between its marketing automation application and popular customer relationship management (CRM) platforms. The Atlanta-based sales and marketing software specialist today announced SalesFUSION 8.0. The updated software-as-a-service (SaaS) offering provides a set of new and…
Customer relationship management (CRM) is taking the enterprise software market by storm. Gartner reported that the market for CRM software surged by 12.5 percent in 2012. Last year, CRM vendors hauled in $18 billion in revenues, compared to $16 billion…
Salesforce flipped the switch today on Social.com, a new offering that provides social ad creation, optimization and campaign automation services for marketers. While a potentially welcome addition for users of Salesforce Marketing Cloud that want to delve into social advertising, it…
Salesforce.com is tearing up the enterprise software market, and one startup is hoping to follow in its footsteps with some seed funding from Salesforce’s influential CEO, Marc Benioff. San Francisco, Calif.-based Brandcast provides a cloud service platform, which provides automated content management…
Showpad, a Belgium-based startup that makes cloud-based sales presentation software for the iPad, is gearing up for a stateside push. The Showpad platform blends the management of sales content and marketing collateral with an iPad app that can present and…
Zoho never goes long without making updates to its flagship cloud-based CRM software. In Zoho’s last update, in January, it put the emphasis on document management, adding a Document Library module that it promised could serve as a central repository…
Web applications which aggregate vast quantities of publicly available data and turn it into useful information for customers — for a fee — are a natural progression of software-as-a-service. These Big Data applications — or BDAs, as some are calling…
Chatter updates are nothing new, but the latest upgrade finally bridges the gap between consumers empowered by social media and mobile customer relationship management (CRM), enabling organizations to dive headlong into the era of “instant engagement,” according to Salesforce Chatter Executive…
Can Big Data help enterprises make sense of their social media efforts in order to create more business value? Does the mashup of Big Data and social media enable organizations to understand their customers better and establish a higher level…
Adobe Marketing Cloud is about to grow much more accommodating of mobile devices, including Android smartphones and tablets like the iPad. The company announced today that it is adding new mobile marketing capabilities, enabling customers to better target, reach and measure…