Many companies spend pots of money on analytics for their websites and social media channels. Yet too often they don’t know exactly what they’re looking for in the data, they don’t fully understand the analytics software tools, or they haven’t…
CRM had a good year in 2011 with its highest revenues in many years. So what does the future hold? EnterpriseAppsToday asked CRM analysts and industry experts for their predictions for the year ahead. Mobile Access the Norm It’s hard…
Recently, IBM (NYSE: IBM) released a study of worldwide CMOs (chief marketing officers), their concerns and their plans. The study established yet another sea change in marketing’s responsibilities – and therefore in the type of business intelligence that should be…
Social and mobile are two enterprise software trends that often get mentioned in the same breath – and for good reason. After all, many people interact with social applications primarily via their mobile devices. So it’s not surprising that major…
Salesforce.com (NYSE: CRM) is extending the social enterprise to marketing with the release of its Radian6 Social Marketing Cloud. The new Radian6 Social Marketing Cloud offers enterprises new features in social monitoring, insights, engagement, workflow and websites can help social…
Most, if not all, mid-to-large organizations have some form of customer relationship management (CRM) system. Many of these same companies also have or are considering business process management (BPM) software, typically to improve the customer service experience. But do you…
Each year, Oracle opens its customer doors to the press at its annual Oracle OpenWorld event. Enterprise Apps Today took advantage of the opportunity to see how Oracle’s business intelligence and customer relationship management (CRM) offerings were performing in the…
SAP (NYSE: SAP) today unveiled a range of new solutions spanning business intelligence, in-memory analytics, data warehousing and mobile apps. The announcements, made at Sapphire Now and SAP TechEd in Madrid, highlight SAP’s shift away from its core ERP market…
Salesforce.com, Oracle, Microsoft, SAP and dozens of others are offering cloud CRM (customer relationship management) services. There are accusations and counter-charges of “false clouds” and “roach motels.” One once famously dismissed cloud talk as so much “water vapor,” but is…
SAP (NYSE: SAP) has unveiled version 8.82 of the SAP Business One ERP application, an on-premise and hosted business management solution for small businesses. Earlier this year SAP introduced Business One starter packages and hosted subscriptions for smaller companies. According…