Social CRM is a phrase that is getting a growing amount of buzz – despite the fact it is frustratingly difficult to pin down. Perhaps the simplest way to view it is as the intersection of the well established customer…
In a year when software is driving IT spending increases, marketing software is all the rage. You practically need a scorecard to keep track of all the high-profile acquisitions that have taken place in the last year. Salesforce acquired ExactTarget.…
Adobe announced June 27 that the company is acquiring Paris-based Neolane, a privately held marketing software company that specializes in cross-channel campaign management. The companies expect the deal, which is valued at $600 million, to close in July. Neolane’s tech bridges…
High-level executives aren’t only bigwigs around the office, they are also emerging as VIPs in IBM’s efforts to drive adoption of its SmartCloud portfolio of cloud-based enterprise software offerings. IBM unveiled new cloud application suites targeted at C-level executives, including chief marketing…
HP is beefing up its cloud services slate with some help from Autonomy, the information management software specialist that HP scooped up in a multi-billion dollar deal in 2011. Part of the IT heavyweight’s Converged Cloud product portfolio, Autonomy Marketing Cloud consists…
Marketo launched its new Customer Engagement Engine today, a product that the company claims enables marketers to distribute the right content to the right person at the proper time. The San Mateo, Calif.-based provider of cloud-based marketing software baked automated management capabilities…
Effective marketing planning will increasingly hinge on accurate forecasting, according to Cincinnati, Ohio-based ThinkVine. In support of this philosophy, the company today unveiled new updates for its ThinkVine Marketing Mix Optimization software, including interactive forecasting features and user interface tweaks. They…
Salesforce’s push into cloud-based marketing took a big turn today as the customer relationship management (CRM) company announced that it is acquiring ExactTarget in a deal valued at a whopping $2.5 billion. ExactTarget has over 6,000 customers on its cloud marketing platform,…
IBM’s Watson supercomputing technology is taking on a new role, and this time it has little to do with trouncing Jeopardy contestants. Big Blue is rolling out Watson Engagement Advisor, a cloud-delivered IBM Smarter Commerce service that leverages Watson’s Big Data…
The good news: At a recent IBM conference on Big Data, users confirmed a growing body of evidence from sources such as Sloan Management Review, showing that success in Big Data does deliver bottom-line, competitive-advantage benefits. The bad news: There…