Aberdeen’s CRM Top Ten
Updated · Apr 11, 2001
Aberdeen Group, a market analysis firm that helps information technology (IT) vendors establish a leading presence, has published its list of the top ten customer relationship management (CRM) implementations of 2000.
The list comes as a result of the Aberdeen report, “What Works: Ten Significant CRM Implementations of 2000” that uses a case study approach to providing the information. Each individual award was based on a case study on the CRM supplier, the customer, and the implementation strategy.
The case studies were compiled from in-depth research of CRM suppliers, customers, and implementation strategies. Along with CRM market information, the report illustrates the global acceptance of CRM, vertical market orientation, and penetration of ASP-based solutions. “We looked for real business problems, their solutions, and concrete return on investment,” says report editor and Aberdeen research director Denis Pombriant. “We asked, ‘What works in the real world?’ because we wanted to report on more than just vendor market share.”
The top ten recipients are as follows:
|6||FirePond||Empire Blue Cross Blue Shield|
|10||Trilogy||Gulf States Toyota|
Honorable mentions include Salesforce.com with Siemens PT&D; Telution with Netifice; and UpShot with Jamcracker.
Robyn Greenspan, an independent researcher and speaker, is interested in innovation, market trends and information technology. She was a participant in the AI Summit and also took part in the IEEE International Conference on Edge Computing, International SOA Symposium series and the International Cloud Symposium series. She graduated from Temple University. She was previously the communications and research manager for the AMS, an internationally recognized professional association that advances knowledge in the IT and business management areas.