Active Decisions Names Startup Veteran To VP Post

Michael Singer

Updated · Sep 11, 2001

Active Decisions Monday named Rick Maddox as its vice president of worldwide sales.

The Burlingame, Calif.-based company specializes in Web-based customer relationship management (CRM) decision-support applications.

Maddox may be a candidate for the “Most Experience In The Least Amount of Time,” award. Prior to joining Active Decisions, he worked in leadership positions at eight successful start-up companies including MS2, Velogic (which was sold to Keynote Systems) and Business Evolution (sold later to Kana Communications).

“I had the pleasure of working with Rick at Velogic. He's one of the best sales executives I've ever known,” says Active Decisions president and CEO Jeff Dunn. “His energy, customer focus and drive fit perfectly with our management team. Bringing Rick on board is like adding jet fuel to an engine.”

Active Decisions products are designed for manufacturers and retailers of complex consumer products, including consumer electronics, computer equipment, appliances, and financial services.

The company's customers include Best Buy Co., eBay, E*TRADE, Ford Motor Company,, Hewlett Packard, Intel, Lycos, mySimon, Palm, Sony Electronics, and Yahoo!.

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  • Michael Singer
    Michael Singer

    Michael Singer is a career coach, podcast host, and author to help you step into a career you're excited about. Currently, He is a coach and trainer helping entrepreneurs and executives achieve business and leadership success. He is also an award-winning business journalist focused on the intersection of technology, Big Data, Cloud, SaaS, SAP, and other trending technology.

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