Business Intelligence Behind Toys ‘R’ Us’ Holiday Magic

Ainsley Jones

Updated · Nov 08, 2010

A growing number of retailers are turning to temporary stores to cash in during the holiday season. With retail vacancies at about 13 percent nationally, mall owners are increasingly willing to rent so-called pop-up stores for cheap or even for free, according to The Patriot Ledger.

Toys ‘R’ Us is one of the more aggressive users of the pop-up expansion strategy. The global toy store plans to open and shut down 600 new stores during the holiday season. Toys ‘R’ Us tested the concept last year by opening and closing 90 pop-up stores within a season. The company plans to expand the strategy to Europe next year as well.

According to Toys ‘R’ Us CEO Joe Young, the key to pulling off the strategy at this scale is business intelligence, says Computer Weekly. The company’s sales and operations planning division built a Teradata-based master data management system that optimizes the supply chain.


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    Ainsley Jones

    Ainsley Jones is an author who writes about Trending Technology and Big Data, iOS, CRM, Engineering, and other topics. Expertise in: - 17 years of experience as a professional freelancer and technology writer. Expertise in technology trends for both SMBs and enterprises. Expert in email marketing and social media campaigns. Reputable and trusted voice in small-business ecommerce marketing.

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