Pet Toys Market Size to Reach USD 15 Billion by 2032 – Rise with Steller CAGR 6.7%

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Updated · May 24, 2023

Pet Toys Market Size to Reach USD 15 Billion by 2032 – Rise with Steller CAGR 6.7%

Market Overview

Published Via 11Press : The pet toys market is an essential segment of the overall pet industry, which has been growing steadily in recent years. Pet owners are increasingly conscious about the health and well-being of their pets, which has led to a surge in demand for high-quality toys that offer mental stimulation and physical exercise to their furry friends. The importance of the pet toys market, therefore, cannot be overstated.

The global pet toys market is to grow from USD 8 billion in 2022 to USD 15 billion by 2032, at a CAGR of 6.7%. during the forecast period 2022-2032.

Apart from providing entertainment and exercise options for pets, toys also play a critical role in training them. Toys can be used as positive reinforcement tools during obedience training or to teach new tricks. In addition, certain types of toys like chewable ones help keep pets’ teeth healthy by reducing tartar buildup and preventing gum disease. This makes it essential for pet owners to invest in quality toys that will not only keep their pets occupied but also promote their overall health.

Finally, the growth potential of the pet toys market is significant due to demographic trends such as aging populations and increased urbanization rates leading to more people owning pets. With this growth comes innovation in product design making it an exciting time for both manufacturers and consumers alike as new products continue to emerge catering specifically towards different types of animals with various needs. Therefore, investing in the development of innovative products that cater specifically to different types of animals with varying needs is crucial if companies want success within this ever-expanding industry.

Key Takeaway

  • Based on Type of Product By Product Type, the balls segment produced a share of revenue of 46% by 2022.
  • By Pet By Pet pet segment dominates the market and is expanding at the fastest CAGR in the timeframe 2023-2032.
  • According to Distribution Channel, the offline channel was the most dominant segment and had the highest share of revenue.
  • 2022 was the year that North America dominated the market, with the largest revenues percentage of 39%..
  • Europe will expand by the fastest rate of CAGR between 2023 to 2032.

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Regional Snapshot

  • North America: The pet toys market in North America is one of the biggest and oldest worldwide. This region is home to a very significant percentage of pets owned as well as a strong tradition of pet-humanization. People of North America prioritize high-quality, secure, and creative pet toys. Products and toys which encourage mental stimulation fitness, physical workouts, and bonding activities are popular.
  • Europe It is said that the European pet-related market is steadily growing due to a growing number of pet owners especially in nations like those of the United Kingdom, Germany, and France. The demand for pet toys is fueled by pet owners’ desire for eco-friendly, high-quality and eco-friendly toys. Also, there is a need for puzzles and interactive toys that stimulate the mind for pets.
  • Asia-Pacific region: The Asia-Pacific region is seeing significant growth in the animal toys market. Growing disposable incomes, increasing growing urbanization, and evolving lifestyles are causing the increase in pet ownership as well as buying pet items. Countries such as China, as well as Japan, are experiencing an increase in the sector, which includes the need for toys for pets. The market for this region is driven by the growing desire for fashionable and trendy toys as well as an increasing desire for tech-related and interactive toys.
  • Latin America: Latin America is a booming pet toy market, driven by growing the number of pets owned and disposable incomes. Countries such as Brazil, Mexico, and Argentina have an impressive animal population, and also a growing market for pet products. The people in these regions show an interest in durable and affordable toys, usually buying value and affordability over price.
  • Middle East and Africa: The market for pet toys within the Middle East and Africa region is in its early stages, however the market is growing due to an expanding pets’ population as well as rising disposable incomes. A shift to urbanization and pets as human beings are driving market for toys for pets. This market is defined by a desire for high-quality and engaging toys that are geared towards the needs of animals that live in warmer environments.


  • Increasing Pet Ownership: The growing pet population globally is a significant driver for the pet toys market. As more people adopt pets, the demand for toys to provide mental stimulation, exercise, and entertainment also increases.
  • Humanization of Pets: Pets are increasingly viewed as family members, leading to a rise in the demand for high-quality toys that cater to their physical and emotional needs. Pet owners are willing to spend more on toys that offer enrichment and enhance the overall well-being of their pets.
  • Awareness of Pet Health and Fitness: Pet owners are becoming more conscious of the importance of maintaining their pets’ physical health and mental agility. Interactive and exercise-based toys that promote physical activity, problem-solving, and engagement are sought after to keep pets mentally and physically active.
  • Innovation and Product Diversity: Manufacturers are continually introducing new and innovative pet toys to meet the evolving demands of pet owners. This includes toys with interactive features, treat-dispensing capabilities, durable materials, and environmentally friendly options.


  • Economic Factors: Economic fluctuations can impact consumer spending on non-essential items such as pet toys. During periods of economic downturn, consumers may reduce discretionary spending, including pet-related products.
  • Price Sensitivity: Some pet owners may be price-sensitive and opt for lower-priced toys or choose not to purchase toys at all. Competitive pricing and value for money become crucial factors in such cases.
  • Safety and Durability Concerns: Pet owners prioritize the safety and durability of toys. If there are concerns about the materials used, choking hazards, or poor durability, it can impact consumer confidence and lead to a decline in sales.
  • Seasonal Demand: The pet toys market may experience fluctuations in demand based on seasons and holidays. For example, there may be increased sales during the holiday season or summer months when outdoor toys are more popular.
  • Competition from Substitutes: While toys play a crucial role in pet enrichment, there are other forms of entertainment and engagement for pets, such as treats, training sessions, and social interactions. These alternatives may compete with the demand for pet toys.


  • Growing Pet Ownership: The increasing pet ownership rate globally presents a significant opportunity for the pet toys market. As more people adopt pets and consider them as family members, the demand for toys to provide mental stimulation, exercise, and entertainment will continue to rise.
  • Innovation and Product Development: There is a continuous need for innovative and engaging pet toys. Manufacturers have the opportunity to develop new and unique toys that cater to different pet species, sizes, and preferences. Interactive toys, puzzle toys, tech-based toys, and eco-friendly options are areas where innovation can thrive.
  • E-commerce and Online Retail: The rise of e-commerce has transformed the way consumers purchase pet products, including toys. Online platforms provide a wider reach and accessibility, allowing manufacturers and retailers to tap into a larger customer base. Investing in online sales channels and marketing strategies can lead to increased sales and market reach.
  • Health and Wellness Focus: The growing awareness of pet health and wellness presents an opportunity for toys that promote physical exercise, mental stimulation, and overall well-being. Toys that encourage active play, dental health, and problem-solving skills can find a receptive market.
  • Personalization and Customization: Pet owners often seek products that cater to their pets’ specific needs and preferences. Offering personalized and customizable toys, such as those tailored to specific breeds or age groups, can create a niche market and attract discerning pet owners.

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  • Price Sensitivity: Price sensitivity among pet owners can pose a challenge, as some may prioritize budget-friendly options or choose not to spend on toys at all. Striking a balance between offering value for money and maintaining profitability can be challenging for manufacturers and retailers.
  • Safety and Quality Standards: Ensuring the safety and quality of pet toys is paramount. Manufacturers must comply with safety regulations, use non-toxic materials, and provide proper labeling and warnings. Failing to meet safety standards can lead to reputational damage and legal issues.
  • Competitive Landscape: The pet toys market is highly competitive, with numerous manufacturers and retailers vying for market share. Differentiating products and standing out in the market can be a challenge. Companies need to invest in branding, marketing, and product differentiation strategies to gain a competitive edge.
  • Shifting Consumer Preferences: Consumer preferences and trends in the pet industry can change rapidly. Manufacturers need to stay updated with evolving consumer demands and preferences and adapt their product offerings accordingly. Failure to anticipate and respond to these shifts can result in missed opportunities or outdated product lines.
  • Sustainability and Environmental Concerns: As sustainability becomes increasingly important to consumers, manufacturers face the challenge of developing toys that are environmentally friendly and use sustainable materials. Finding eco-friendly alternatives while maintaining product durability and affordability can be a challenge.

Key Market Players

  • Central Garden & Pet Company
  • Petsport USA, Inc.
  • Ethical Products, Inc
  • Radio Systems Corporation
  • ZippyPaws
  • Multipet International, Inc.
  • Kong Company
  • Benebone LLC
  • Kyjen Company LLC
  • Other Key Players

Key Market Segments

By Product Type

  • Balls
  • Rope & Tugs Toys
  • Interactive Toys
  • Plush Toys
  • Chew Toys
  • Other Product Types

By Pet

  • Dogs
  • Cats
  • Birds
  • Other Pets

By Distribution Channel

  • Online
  • Offline

Top Impacting Factors

  • Pet Ownership and Population: The number of pet owners and the overall pet population is a significant factors driving the demand for pet toys. As pet ownership increases, so does the need for toys that provide mental stimulation, exercise, and entertainment for pets.
  • Humanization of Pets: The trend of pet humanization, where pets are considered family members, has a substantial impact on the pet toys market. Pet owners are increasingly willing to spend on high-quality toys that cater to their pets’ needs and enhance their overall well-being.
  • Disposable Income and Economic Conditions: The disposable income of consumers and the overall economic conditions play a vital role in the pet toys market. During periods of economic growth and stability, consumers are more likely to spend on non-essential items such as pet toys. Conversely, during economic downturns, consumers may reduce discretionary spending, impacting the market.
  • Awareness of Pet Health and Wellness: The growing awareness of pet health and wellness is driving the demand for toys that promote physical activity, mental stimulation, and problem-solving skills. Pet owners are increasingly seeking toys that contribute to their pets’ overall well-being.
  • Innovation and Product Development: Continuous innovation and the introduction of new and engaging pet toys impact the market. Manufacturers that invest in research and development to offer unique, interactive, and durable toys gain a competitive edge and attract consumer attention.

Recent Developments

  • The month of November 2022 was the time that Nylabone announced the debut of its new line of toys designed for playing games. Nylabone is a well-known product line belonging to the Central Garden & Pet Company.
  • In May 2020, the Radio Systems Corporation declared it was merging and acquiring Clayton, Dubilier & Rice. It is believed that the Radio Systems Corporation is the most prominent player in the health and safety of companion animals and the safety industry, whereas Clayton, Dubilier & Rice was an American private equity business. The acquisition and merger would aid the business in raising the amount of money it invests in research and development, as well as expand the variety of its products for the customers it serves.

Report Scope

Report Attribute Details
The market size value in 2022 USD 8 Bn
Revenue Forecast by 2032 USD 15 Bn
Growth Rate CAGR Of 6.7%
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of the World
Historical Years 2017-2022
Base Year 2022
Estimated Year 2023
Short-Term Projection Year 2028
Long-Term Projected Year 2032

Frequently Asked Questions 

Q: What is the current size of the Pet Toys Market?

A: The Global Pet Toys Market size is USD 8 Billion in 2022.

Q: What is the projected growth rate for Pet Toys Market?

A: The Pet Toys Market is expected to grow at a CAGR of 6.7% from 2023 to 2032.

Q: What are some of the key players in the Pet Toys Market?

A: Some of the key players in the Pet Toys market include Central Garden & Pet Company, Petsport USA, Inc., Ethical Products, Inc, Radio Systems Corporation, ZippyPaws, Multipet International, Inc., Kong Company, Benebone LLC, Kyjen Company LLC, Other Key Players


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