CRM: Accelerate Customer Relationships to Build Retention and Profitability Staff

Updated · Dec 14, 2000

CHAPEL HILL, N.C. — In this age of customer-centric organizations, relationship technology
provides an unprecedented opportunity to strengthen and deepen your most important customer relationships. “We are quickly
moving from Information Technology to Relationship Technology. The positive effect will be astounding and highly profitable for
those that also foster CRM,” says Ronald S. Swift, NCR Corporation's Vice President of Customer Relationship Management
Solutions, in his new book, “Accelerating Customer Relationships: Using CRM and Relationship Technologies.”

Join Ronald Swift of NCR Corporation as he discusses “Accelerating Customer Relationships: Using CRM and Relationship
Technologies for High Retention and Profitability” at CRM 2001 (

The Global Benchmarking Council ( will hold its winter quarterly meeting – titled CRM
2001 – January 31-February 2, 2001 at the Wyndham Miami Beach Resort in Miami Beach, Florida. Presenting companies
include NCR Corporation, Nortel Networks and Dow Chemical.

“World-class businesses understand that customer retention and loyalty is the key to their future growth, and even basic
survival,” said Chris Bogan, President and CEO of Best Practices, LLC, the leader in benchmarking and best practice
research. “With today's highly competitive marketplace, no company can afford to sit back as its customers are lured away by
competitors. Ron Swift's presentation provides a framework for identifying your most profitable customers, anticipating their
needs and retaining them in the face of stiff competition.”

Drawn by discussions of Customer Relationship Management, Customer Loyalty & Retention and Best Practice
Benchmarking, GBC members and guests will gather in Miami Beach to trade insights and information through detailed
presentations, success sharing roundtables, and informal conversations (
Guests will also share in the collective experience of member organizations including Ford, Cisco Systems, Nokia,
QUALCOMM, AT&T, Lucent, DuPont, Verizon, GM, and Pfizer.

Get more information about the GBC and register for CRM 2001, at or call Rachel
Porter at 919-403-0251 ext. 225.


The Global Benchmarking Council (GBC) was launched in 1998 by Best Practices, LLC, in collaboration with founding
member companies GTE, Sprint, DuPont, and AT&T. GBC Membership is crafted to transform colleagues into partners and
partners into friends. To join the GBC or to receive more information about GBC membership benefits visit the GBC website
at or call Rachel Porter at 919-403-0251 Ext. 225.

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