Draftfcb Gets VW CRM Contract

Mark J

Updated · Feb 19, 2010

The car maker says Draftfcb demonstrated a solid grasp of Volkswagen's business.

Volkswagen has selected Draftfcb to handle customer relationship management in the United States.

"Effective immediately, Draftfcb takes over the CRM responsibilities previously handled by Crispin and Euro RSCG," writes AgencySpy's Kiran Aditham.

"VW America's VP of marketing Tim Ellis says, ‘Draftfcb proved they have a solid grasp of our business and possess the expertise necessary to help us continue our brand's momentum and support our sales growth,'" Aditham writes.

Click on the following to read the AgencySpy article: VW's CRM Biz Goes to Draftfcb Chicago

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