iForce Rules

eCRMGuide.com Staff

Updated · Sep 06, 2001

An expanded relationship between Sun Microsystems, Inc. and Pegasystems Inc. — part of the iForceSM program — will bring powerful rules-driven process automation solutions for customer relationship management (CRM) on Sun's leading UNIX* platform to customers in banking and healthcare markets. iForce's design as an intra-community exchange of products, services, tools, certification, programs and expertise helps fuel growth and allows parties to be able to focus on their individual core competencies, while teaming to deliver “best-practices solutions” to customers. Current beneficiaries of the joint engineering, business development, co-marketing and sales efforts are Blue Cross Blue Shield of Massachusetts and Westdeutsche Landesbank Girozentrale (WestLB).

iForce represents collaborations between Sun and its partners that create and deliver solutions to customers, leveraging the network to improve business processes. Built around a dynamic relationship model and providing access to iForce Ready Centers worldwide, the iForce program helps customers engage with Sun and its industry partners to reduce risk in deployment through tested, integratable iForce solutions.

“Customer-oriented businesses like health insurance providers or financial institutions want an effective and efficient way to interface with their clients,” said Masood Jabbar, executive vice president, Sun Microsystems, Inc.

Blue Cross Blue Shield of Massachusetts deployed the CRM solution in order to offer enhanced service through transactions such as claims status inquiries, eligibility and benefit information, primary care physician changes and provider searches.

WestLB has implemented the solution to automate payments investigations processing and to provide a single point of contact for all customer payment inquiries. By implementing a comprehensive solution that integrates back office and front office procedures, WestLB is now able to give users secure, real-time access to information.

Headquartered in Cambridge, Mass. with regional offices in North America, Europe and the Pacific Rim, Pegasystems produces rules technology that allows companies to aggregate their diverse business practices and lets business managers rapidly implement change across the enterprise and over the Web.

Since 1982, Palo Alto, Calif.-based Sun Microsystems, Inc. has provided industrial-strength hardware, software and services that power the Internet.

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