InQuira Announces Sales Enablement Tool

Mark J

Updated · May 17, 2010

California-based provider of enterprise knowledge solutions, InQuira, has announced the launch of a knowledge-powered sales enablement application named Sales Intel. According to Destination CRM, the product provides sales teams with the best information contextual to the opportunity and stage in the sales cycle.

“As consumers continue to connect with one another via social media they become more sophisticated buyers. Social recommendations and online customer ratings have made anyone with internet access a product expert. This trend can make the life of a salesperson very easy (positive word of mouth breeds more consumer interest) or very difficult (how do you sell a bad product if everyone has read a blog about how bad it is?). Regardless of how good or bad a salesperson's product may be, his sales method must be as sophisticated as a consumer's ability to buy.”

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