Microsoft Online CRM

Mark J

Updated · Jan 24, 2011

Microsoft’s (NASDAQ: MSFT) marketing team has their sights on Salesforce (NYSE: CRM) but
according to IT News, if you can get past the marketing dribble coming out of Redmond you’ll find that Microsoft’s Online CRM offering is actually quite compelling.

“I would counter that Microsoft could have moved earlier – but wanted to milk every cent it could from its traditional packaged products until cloud computing reached the necessary scale to scare Ballmer into shifting gears.

“There were a number of other claims Microsoft should delete from its PowerPoint slides – for example, that in its three years on offer in the United States, Dynamics CRM Online already had more customers than Salesforce claims to have 82,000 customers and 2.1 million subscribers versus 23,000 and 1.4 million for Microsoft.”

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