Optify Lead-Generation Integrates Salesforce CRM
Updated · May 21, 2010
Optify has announced that its lead generation software includes the launch of a CRM tool — Salesforce CRM. Also noted in this Search Engine Watch article, is that the main expected benefit is the ability to streamline the sales cycle from lead generation through to CRM.
“Among other novelties, Spring 2010, which was showcased in a demo until last week, includes the launch of a CRM tool. Salesforce CRM gives access to detailed and prioritized lead information based on Optify’s real-time lead intelligence software. The main expected benefit, as you may have guessed, would be to streamline the sales cycle from lead generation through to CRM.”