Pegasystems Rolls out New Sales Force Automation Release

Tim Scannell

Updated · May 21, 2014

Pegasystems rolled out Pega SFA, the latest release of its sales force automation (SFA) solution. The software incorporates analytical and decisioning capabilities to recommend the best steps to move a deal from prospecting to close and also to suggest the best products to sell a contact to increase revenue and build loyalty. 

Pega SFA also enables sales teams to manage local campaigns, giving them the ability to configure and run personalized campaigns that leverage templates created by their corporate marketing teams. 

Pega SFA enables organizations to capture their sales methodologies directly in their system, which can increase team effectiveness and accelerate time to revenue. It also features a responsive user interface that allows users to work seamlessly across all devices, from mobile to tablet to PC.

Available now, Pega SFA is offered on the cloud, on-premise and in hybrid deployments.

“This latest release of Pega SFA puts the power to increase sales effectiveness directly in the hands of the sales force.  It closes the gap very large sales organizations have traditionally experienced between their sales methodology and their SFA system execution,” said Steve Kraus, senior director of CRM Product Marketing at Pegasystems.





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