RBC Royal Bank Taps Unica
Updated · Sep 07, 2001
Affinium cross-channel marketing automation software can run targeted direct mail, as well as statement inserts and telemarketing campaigns. RBC Royal Bank said it met its requirement to support multiple platforms including IBM’s DB2 and NCR’s Teradata databases. The Affinium installation took about a month, and required no custom programming.
RBC Royal Bank is the personal and commercial banking division of RBC Financial Group, the brand name used by the Royal Bank of Canada and its subsidiaries.
Unica’s customer roster includes Lands’ End, Bank of Montreal, Fingerhut, Merck-Medco, ABN AMRO, United Parcel Service, Marriott, Scotiabank, and AOL-AAdvantage.
Reprinted from boston.internet.com